Conversion Archives - Stephan Spencer

3 Ways to Make Your Lead Generation More Effective According to Leadsology Expert Tom Poland

March 17, 2019 By Stephan Spencer 1 Comment

Marketing is one of those strange disciplines that’s a mix of art and science. There’s no doubt that being a good marketer takes a creative brain and the ability to think outside the box, but it’s also about conducting rigorous testing and creating repeatable results. Sometimes, marketers place too much emphasis on the creative aspect, […]

Do You Hate Cold Calling? That Might Be Why You’re Overlooking this Massive Opportunity

February 10, 2019 By Stephan Spencer Leave a Comment

As marketers and business owners, what’s the one part of our jobs that we hate the most? I’m not psychic, but I’m guessing that if I said, “cold calling” 99% of people would agree with me. If you’ve ever done it, you’ll know why. As humans, we dread rejection. People who aren’t very good at […]

5 Ways to Generate Leads and Sales With Your Podcast

September 16, 2018 By Stephan Spencer 1 Comment

If you’ve been paying attention, you’ll know that podcasting is huge right now. It’s so popular, I don’t even need to quote a bunch of stats at you. If you’ve looked at the internet in the last year, then you’ll just know. Starting a podcast is great for a whole host of reasons. First off […]

5 Simple Google Ads Tips for More Qualified Leads

September 10, 2018 By Stephan Spencer Leave a Comment

Most businesses run online ads, with Google Ads often being their platform of choice. While it’s pretty easy to learn the basics and set up a campaign in Google Ads, there are a few things you need to understand to keep your ad costs down, your conversion rate up, and make sure that you’re only […]

How to Make The Most Out of Your Speaking Gig

October 28, 2015 By Stephan Spencer Leave a Comment

You’ve landed the dream gig (or maybe the gig before the dream gig), and you’re excited to add another boost to your speaking career. To you, success would mean an end with some conversions, some great new contacts, and maybe another speaking gig. But how do you make sure that you aren’t squandering those opportunities? […]

Crass Marketing Campaigns: Do They Work?

January 6, 2009 By Stephan Spencer 4 Comments

This isn’t a rhetorical question. i truly want to know! Do crass, “low brow” marketing campaigns like this real piece of… umm… work 😉 from Domainz (the official -and at one time, only – domain registry for New Zealand and their .nz domain space) actually bring in respectable response rates despite unrespectable theme, copy, or […]

ACCM 2008: Improving Conversion from SEM Traffic

June 1, 2008 By Stephan Spencer Leave a Comment

Another great search marketing session at ACCM 2008 was “Conversion is your secret weapon,” given by Wine Enthusiast’s VP of marketing Glenn Edelman and The Rimm-Kaufman Group’s Larry Becker. The first part of the session concentrated on in-depth ways of determining advertising ROI and effectiveness. The general advice that Web marketers get on this subject […]

Convert your Customers by Listening to Bryan Eisenberg

January 11, 2008 By Stephan Spencer 2 Comments

I had the pleasure of interviewing Bryan Eisenberg, who is the co-founder and CPO of Future Now, Inc. Bryan is also a high profile speaker, author, consultant, blogger, and the publisher of GrokDotCom. In additional to his role at Future Now, Bryan is also one of the founders and Chairman of the Web Analytics Association. […]

“Monetizing Your Site” Powerpoint

March 29, 2007 By Stephan Spencer Leave a Comment

Here’s the Powerpoint from my “Monetizing Your Website” session at the Search Engine Room conference last week in Sydney. It’s mainly about how to improve your monetization (as a publisher, not an advertiser) of the Google ads (and other contextual ads) that display from Google AdSense, but some is also relevant to YPN (Yahoo Publisher […]

Make the most of your ‘Thank You’ pages

March 11, 2007 By Stephan Spencer Leave a Comment

The confirmation/thank you that you get when you first sign up for an email newsletter, a webinar, a special offer, or what have you, is a really important first impression. If you send a confirmation email, that email sets the tone for your email relationship and, if it is personality-free and dry and offers no […]