Better late than never… It’s still worth highlighting a fascinating article from last August by “senior maverick” Kevin Kelly who opens with: The Netscape IPO wasn’t really about dot-commerce. At its heart was a new cultural force based on mass collaboration. Blogs, wikipedia, open source, peer to peer – behold the Power of the People. […]

You’ve probably heard me say this before, that links are the currency of the Web, at least as far as search engines are concerned. Therefore, no links = no rankings, and lousy links = lousy rankings. I am speaking at a MarketingProfs virtual seminar on Feb. 16 on “Inside Secrets to Building Links for Online […]

Google has raised its mighty hand against automotive giant BMW AG by banning the bmw.de site from Google’s index. You can verify that this is indeed the case by conducting a site:bmw.de query. BMW was employing doorway pages and sneaky redirects, two no-nos mentioned in Google’s Webmaster Guidelines. To add insult to injury, Google engineer […]

It was an honor and a privelege to share the virtual podium today with some of the greatest minds in business blogging, indeed some of the greatest minds in marketing — period. This morning I led the MarketingProfs Thought Leaders Summit on business blogging, with panelists Seth Godin, Doc Searls, Robert Scoble, Steve Rubel, Debbie […]

At long long last, my article on podcasting has been published on MarketingProfs.com! The article looks at the potential for podcasting as a marketing channel. I’ve included an explanation of the technology, plus some potential applications, along with some interesting quotes from podcasting pioneer Doug Kaye and branding guru/author/blogger Laura Ries. In conjunction with the […]

What is Flickr? Until recently, I defined Flickr simply as a free service for bloggers who wish to post photos, not only on their blog but also on the Flickr service for other Flickr users to peruse, vote on, add to their favorites list, etc. Flickr even supports RSS feeds, with ability to add comments […]

It’s been a busy week, so I’m only now getting a chance to update my blog. The Etail conference ended a few days ago. People I bump into ask me how the show went. Here’s my take on it: There were some FANTASTIC sessions by retailers, such as QVC and REI. There were some HORRIBLE […]

I have already mentioned how Flickr has the characteristics of a massively multi-player online role-playing game, but I wanted to expand on this a little more. A “sticky” site has a sense of play to it. Flickr does this wonderfully, with interesting features just a few explorative mouse clicks away. What’s more, Flickr encourages you […]

I quite enjoyed reading Monster Blog’s Top 10 Buzzwords Better Left in 2004. I couldn’t agree more with all the points, with the one exception of “best practices” (an expression I love to use). Here are a few more buzzwords I’d like to add to Monster’s list: “ahead of the curve,” “low-hanging fruit,” “leverage,” “mindshare,” […]