Card sorting is a user testing technique that gives you an insight into how your users group items together, so that you can organize your site as intuitively as possible. Card sorting can help identify not only the most logical paths through your site, but also ambiguous or cryptic terminology that should be reworded. Your […]

Raj Setty offers some great pointers for starting a business blog in his Blogging Starter Checklist: Register a domain name with your name and redirect to your blog. Get a “Creative Commons License” Get a feedburner account and direct feeds through feedburner Implement subscription chiclets Enable search Claim your blog at Technorati Allow users to […]

Isn’t doing an email newsletter/ezine accomplishing the same thing as a blog? Or should you do both? Are these two marketing tools going to eat up all your time, energy and money? What’s the best way to spend your resources so that you can get clients and results out of your marketing efforts? These questions […]

With an estimated 45 million users, Bittorrent is a force to be reckoned with. Bittorrent usage accounted for 30% of worldwide Internet traffic at the end of last year (source: CacheLogic). Bittorrent is a disruptive technology, just like Napster was. Right now it’s mostly used for distributing copyrighted material illegally — television episodes, movies, etc. […]

When corporate blogger Debbie Weil conducted one of her WordBiz surveys a few months back, it revealed some interesting things. Many of her CEO readers are savvy about blogs. They know all about blogging. And they know that it’s a great PR tactic to employ. WordBiz readers and survey respondents may be a skewed audience, […]

IBM is encouraging its 320,000 employees to start blogging and have even written up a policy for them. If you want to see a good Corporate Blogging Policy, here is a an example. It is based on common sense, good etiquette, and giving back to the community. It’s about being transparent, honest, fair, respectful, and […]

What’s the best way to get listed in the Open Directory (aka DMOZ)? I often hear people complain that they can’t get their site listed. They wait for months and nothing happens. Then they resubmit and wait, and again nothing happens. Then you throw your hands up in the air, wondering if bribes or secret […]

Last Friday it seemed like the whole blogosphere was abuzz with the news that Google unveiled its new Google Sitemaps service, a free inclusion service where you publish an XML file of your site pages to Google so its spider can get a better sense of what to crawl of your site. This is good […]

Here’s something special just for you, dear readers — a “Scatterings” exclusive, courtesy of web analytics guru/author/speaker/WAA co-founder Jim Sterne… Jim has kindly made available a 35-minute podcast titled the “Top Ten Nastiest Web Analytics Problems,” recorded at the Emetrics Summit Santa Barbara, 2004. The session was a one-hour discussion followed by a half-hour recount […]

Forrester Research makes some exciting predictions about future uptake of podcasting by media consumers: “Podcasting, which is the newest entrant into the digital audio mix, will see significant growth by 2010 – reaching 12.3 million households – as MP3 adoption climbs and broadband reaches 62 percent of households.” If you want to learn more about […]