I just had a peruse around the Huffington Post, and I have to say, I was disappointed by the lack of a search engine (which is just bad usability) and no ability to post comments or trackbacks. In my mind, a blog without comments is not a real blog. Real bloggers accept and encourage feedback; […]

Earlier this summer I had the chance to interview (by phone) Maile Ohye Senior Support Engineer at Google. Maile’s role is to support users and webmasters, but also to implement changes in Google’s code with feedback from users like you. The podcast of my interview has just gone live this week. Maile was forthcoming about […]

Tagging isn’t just a tool for usability (even though it’s typically mostly thought of in those terms), it’s also a powerful weapon for search engine optimization. That’s because tagging allows you to rejig your internal hierarchical linking structure, flowing the link juice more strategically throughout your site. And because those links are textual and keyword-rich, […]

One of the biggest changes this year in SEO is the concept of blended or universal search. Google Universal has pioneered the concept, and the rest of the major search engines have followed suit. In my article on CNet, I talk about how Universal Search has evolved and will continue to evolve as algorithms continue […]

Whether you post on blogs or run a website, at some point or another you’ve probably come across anchor text that reads, “click here.” Every time you add anchor text with words like “here,” “more,” or “this,” you are sending a message to the search engines that that simple word is what your link is […]

With the glut of online marketers and the holiday season gearing up, many businesses are having a hard time getting your attention. Enter the world of the weird, the wacky, and the downright crazy to make you go “Hmmm…” Have you seen the “Mentos Intern”? You can order lunch, chat, watch a live feed while […]

It can be really hard to compete for eyeballs in YouTube with so many videos being posted every day. Some marketers manage to stand out in the crowd with their videos. Here are a few I think are worth mentioning… Will it Blend? by Blendtec — Tom Dixon, founder of Blendtec, made a whole series […]

I got permission from MarketingProfs to post an archived version of the webinar Eric Ward and I presented last year on link building. It is 90 minutes long and has some good actionable advice and tips and tricks, and it looks at link building from a more wholistic perspective than just SEO. I hope you […]

There are two types of cloaking: user-agent based and IP based (also known by the euphamism “IP delivery”). Cloakers try to cover their tracks by making it difficult to examine the version meant only for spiders. They do this with a “noarchive” command embedded within the meta tags. Googlebot will obey that directive and not […]

The fact that the top spot for the term “marketing” in Google goes to Wikipedia is an appalling fact that I will rant on another day. For now I want to rant about Google’s “choice” of Bidvertiser.com as a top 10 site for the term “marketing”. Clearly the Bidvertiser.com site is not one of the […]