My daughter, the budding young search engine optimizer

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I was describing the other day to my 14-year old daughter Chloe about how websites make money by displaying Google ads. Faster than you could say “AdSense” she abandoned her idea of starting a dog walking business and embarked on building a website about cheats, tips, giveaways, backgrounds etc. for the hugely popular Neopets.com. It’s […]

Split testing your home page

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Scott Miller at Vertster weighs up the pluses and minuses of running A/B split tests on your home page. In summary, he breaks his reasons into the following categories: Why home page testing is a good idea: There is a lot of traffic. It can be influential. The home page gets a mix of traffic […]

Thanking visitors to your website

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Nick Usborne, author of Net Words has some great ideas for thank you emails to send when a visitor to your site does something that includes providing their email address. Nick suggests: Make them FEEL welcome, say Thank You. This has to do with tone and voice of the email. Don’t make your thank you […]
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