The end for Google bombing?

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Reports are coming in that “Google bombing” doesn’t really work any more. Specifically, the theory is that now at least one of the words in the hyperlink text has to appear on the page being linked to, for the Google bomb to still be effective. But if that’s the case, why is George W. Bush’s […]

The Internet driving people to local retailers?

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According to Nielsen//NetRatings, the top five most popular shopping search terms for April were: “home depot” “walmart” “target” “sears” “best buy” Interesting data. But I don’t agree with the conclusion posited on the SearchEngineWatch Blog: These are people who likely have done their research and are now looking for physical/local stores to buy what it […]

On Orkut, I feel like a voyeur

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This weekend I finally got an invite to Orkut, the exclusive closed social network site developed and run by Google. I feel like a voyeur, inconspicuously ascertaining who’s friends with various mega millionaires like Sergey Brin and Steve Jurvetson. It’s rather surprising what some business people reveal in their profiles — stuff you certainly wouldn’t […]

Spiders like Googlebot choke on Session IDs

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Many ecommerce sites have session IDs or user IDs in the URL of their pages. This tends to cause either the pages to not get indexed by search engines like Google, or to cause the pages to get included many times over and over, clogging up the index with duplicates (this phenonemon is called a […]

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