Caveat Emptor (Bidder Beware) – Google AdWords contextual ads gone wrong

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Google’s contextual advertising technology that they picked up with the Applied Semantics acquisition isn’t flawless. It’s not always in the best light that your brand gets displayed within sites subscribing to the Google AdSense program. Take for instance the case where a web page featuring a story about a hacked up body in a suitcase […]

Optimizing your search engine advertising

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DoubleClick’s Smart Marketing Report in a recent interview of Jamie Crouthamel, president and CEO of Performics, were treated to some words of wisdom on how to launch and optimize a paid search advertising program. Here’s some of the takeaways I got out of the interview: Build out your keyword portfolio. Incorporate product names, product numbers, […]

Filed Under: SEO

Yahoo! is blogging

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Yahoo! now has a corporate blog, Yahoo! Search Blog. I’ve been a fan of an unofficial Yahoo blog, namely that of Yahoo employee Jeremy Zawodny, for a while now. But it’s good to see the company embracing blogging in an official capacity.

Shopping cart abandonment is up

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DoubleClick’s second quarter 2004 E-commerce Site Trend Report is out. And according to it, shopping cart abandonment is at an all-time high: 57% of all carts, up from 45.9% a year ago. Furthermore, those who return to their abandoned carts are doing so with less frequency: 26.5% of sales were attributable to those returning to […]
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