Zunch rips me off on “SEO Report Card”
Nice. Zunch Debuts SEO Report Card for SMBs Um, that is the name of my column for Practical Ecommerce which I’ve been doing for the last 8 months. But I’m sure Zunch already knew that.
SEO Site Evaluation #3
The third of my SEO Report Cards for Practical eCommerce magazine led to the “deconstruction” of Stayleaner.com, the e-commerce site for J & J Health Foods who were relying heavily on pay-per-click advertising because they couldn’t get linked in the natural search listings. Yes, I felt their pain and on investigation found much search engine […]
Partnering up has its advantages
Have you considered incorporating content partners and marketing partners into your online strategy? For example, partnering with content providers who could augment your own content with additional related content? Or partering with sites whose visitors match your target market? If, for example, you wanted to reach women online, you could partner with a site like […]
Ecommerce Best Practice Tip #12: Email customers who have abandoned their shopping cart
An effective way to recapture the potential customer who has abandoned their shopping cart is to send them a reminder email. Don’t do it right away. JupiterResearch recommends waiting at least 24 hours. I’d wait a few days. In the email show a photo of each item along with the product name, price, etc. just […]
Ecommerce Best Practice Tip #11: Design that works
In a way, a good ecommerce website is a work of art. Form and function working together. An intersection of intuitive navigation, usable information architecture, an appealing look-and-feel, and attention to detail. An experienced web design company is more likely to have the skills necessary to deliver on that promise. When sites are developed by […]
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