The art of requesting links

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A compelling link request that I as a blogger want to act on is as rare as hen’s teeth. Nearly all the ones I get are complete garbage, like this one. When making a link request, these are the sorts of statements to avoid, as they will doom your request to the recipients Trash folder. […]

Are your email response rates dropping?

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If you’re seeing a decline in your email response rates, it wouldn’t be surprising; it’s a trend seen industry-wide over the the last 2 years. With open rates for B2C (business-to-consumer) at around 30% and clickthroughs at 6-7%, and for B2B (business-to-business) open rates at about 40% and clickthroughs at 10%, email marketing has become a […]

Multivariate testing platforms and SEO compatibility

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A client recently asked me if there were any SEO concerns around websites managing their content via automated content “enhancement” or “testing” systems such as Touch Clarity, Optimost, Vertster or Offermatica. I am not aware of any issues with search engines misconstruing this as spam. I had a short conversation with the CEO of Offermatica when […]

My interview with the King of Website Content

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I had the privilege of interviewing web content guru Gerry McGovern this week. Gerry shared some real gems. Here are a few highlights… Gerry says the biggest mistake that companies make in regards to their website content is thinking that customers care one little bit about the company. “Customers care about themselves, their loved ones and […]

Understand MySpace Before Marketing in MySpace

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With tens of millions of users (but probably not the purported 100 million though), MySpace.com is a force to be reckoned with. Especially when you consider that MySpace apparently drives more traffic to online retailers than MSN Search, according to some recent Hitwise data. But MySpace is hard for us adults to get our heads […]
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