As I mentioned in my previous post about marketing on MySpace, one of the critical factors of success is having “Friends”. Here are a couple of success stories I thought I’d point out. First, consider the various flavors of Apple’s iPod Nano that are on MySpace, such as the Pink Nano, which is enjoying a […]

Last week I conducted a fascinating interview with SEM expert Alan Rimm-Kaufman. You can find the output of it here. Alan made many great points; this one, regarding common mistakes in Paid Search, really stood out: Typical mistakes made by newcomers to paid search include using an insufficiently large term list, not understanding the strengths […]