I always enjoy ranting about the dangers of black hat SEO. Gray hat SEO too, for that matter. But what I enjoy most is the challenge of disecting sites that are using black or grey hat SEO techniques (Fresh Pair, for example) and peeling away the layers of the onion. I feel like a detective… […]

This Thursday I am presenting a webinar, “Search Marketing Essentials for Online Retailers,” along with George Michie of Rimm-Kaufman Group, for MarketingProfs.com. It starts at noon Eastern. It is free for MarketingProfs Premium Plus members and $99 for others (although it is a better deal if you just sign up for Premium Plus membership for […]

If you are an SEO and you are not aware of Matt Cutts’ strong opposition to buying links, you must have been living under a rock. However, my hunch is that most businesspeople (at least those who don’t live and breathe SEO) are naive to Google’s tough stance — and to the risks! My SEO […]