Here’s the Powerpoint from my “Monetizing Your Website” session at the Search Engine Room conference last week in Sydney. It’s mainly about how to improve your monetization (as a publisher, not an advertiser) of the Google ads (and other contextual ads) that display from Google AdSense, but some is also relevant to YPN (Yahoo Publisher […]

The confirmation/thank you that you get when you first sign up for an email newsletter, a webinar, a special offer, or what have you, is a really important first impression. If you send a confirmation email, that email sets the tone for your email relationship and, if it is personality-free and dry and offers no […]