SEO and Marketing Blog | Stephan Spencer

The “Yes, And” Rule: One Incredible Lesson Marketers Can Learn From Comedians

April 14, 2019 By Stephan Spencer Leave a Comment

If you’ve ever seen improv comedy, you know that it turns on a dime. For the actors, it’s a highly stressful situation where they are responsible for making sure the performance not only keeps moving, but that it is entertaining as well. One fumble or wrong move can derail the whole thing and lose the […]

10 Powerful Business Growth Podcasts You Need to Listen to in 2019

April 8, 2019 By Stephan Spencer Leave a Comment

As busy entrepreneurs, we don’t always have time to sit down with a book or take a day off to attend a course. That’s why podcasts are vital for soaking up valuable knowledge. After all, podcasts offer an incredibly powerful value add to hitting the gym or kicking back on your daily commute. Not all […]

There’s no shortcut to authority: Why you need to take E-A-T seriously

April 8, 2019 By Stephan Spencer Leave a Comment

This article was originally published on Search Engine Land. Recently, I was talking to a client about a new project when he raised an interesting question. He was curious to know how I measured E-A-T, or “expertise, authoritativeness and trustworthiness,” in relation to SEO. If you’re unfamiliar with E-A-T, it’s a term taken from Google’s […]

7 Experts Reveal Powerful PR and Publicity Hacks for Business Owners

March 31, 2019 By Stephan Spencer 3 Comments

Most business owners know that raising their profile in the media has potentially massive benefits. Becoming a household name is lucrative, if you can manage it. Unfortunately, hiring an agency is notoriously expensive, and navigating the media world can be complicated and intimidating for the inexperienced. Publicity doesn’t have to be difficult. It’s something […]

3 Ways to Create Insanely Remarkable Content That People Will Link To

March 26, 2019 By Stephan Spencer Leave a Comment

If you want rankings, you need back links. The problem is, most people won’t link to any old content (no matter how many times you email them!). To get links, you need content that is truly remarkable and unique. The problem is, how do you consistently create remarkable content that people want to link to? […]

The “Yes, And” Rule: One Incredible Lesson Marketers Can Learn From Comedians

10 Powerful Business Growth Podcasts You Need to Listen to in 2019

There’s no shortcut to authority: Why you need to take E-A-T seriously

7 Experts Reveal Powerful PR and Publicity Hacks for Business Owners

3 Ways to Create Insanely Remarkable Content That People Will Link To

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