Internet retailers’ who blog: doing it right

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The article “A Marketing Geyser: E-retailer blogs aid branding, marketing and search, as long as they stay on message just came out in this month’s issue of Internet Retailer. A great article about how retailers are taking advantage of blogging for marketing purposes. I’m quoted in the article, and so are our (Netconcepts’) clients: Steve […]

Web 2.0 productivity

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One of the most inspiring sessions at Web 2.0 Expo last week was “Mastering the Low-Information Diet” by entrepreneur Tim Ferriss. Tim is author of the book The 4-Hour Work Week. (Yes, it’s true, he spends only 4 hours per week running his 2 businesses.) The session was part of the “Ignite” evening of lightning-round […]

Open APIs: Free content for SEO, just add water

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Having a large content-rich website makes life a lot easier when it comes to SEO. Particularly if you’re trying to rank well in Google for a range of different keywords. APIs (Application Programming Interfaces) to the rescue! “Mash up” multiple APIs together and voila! — unique content. HousingMaps was one of the first and most […]

Filed Under: SEO

For Microsoft, there’s always the “nuclear option”

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I just had a very enjoyable dinner with my colleague Alan Rimm-Kaufman, founder of paid search firm, Rimm-Kaufman Group. We always have such thought-provoking conversations whenever we meet up. This evening was no exception. At one point our conversation turned to Microsoft. What can they do about Google and Yahoo eating their lunch? Microsoft has […]
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