I’m sure we’ve all experienced coming across a “404 error page” while surfing on the web. Have you run into one that was pretty unusual? Take a peek at the Homestar 404 Error Page for example, from a website that features a character called “Homestar Runner.” In this article, which you can read on my […]

In this blog post, that can be read on my CNet: Searchlight blog, I describe a specific example of Google’s Universal Search results for the term “SEO,” and how it can benefit you. One of the more interesting things I noted in this post, was that Google seems to place a greater importance on more […]

Do you know what site links are? Site links are the additional links to a site that occasionally appear below the listing. I had written about The Planet, in a blog post on CNet. Their additional results in the Google SERPs are a great example of site links, and help increase the chances that a […]