SEO and Marketing Blog | Stephan Spencer

How to Build Social Proof Online and Boost Your Authority

May 12, 2019 By Stephan Spencer Leave a Comment

“Social proof” is a term that gets thrown around a lot. But what does it actually mean and why do you need to think about it if you run a business? Let’s start with a definition: The term “social proof” was coined by psychologist Robert Caldini in his 1984 book, Influence. It describes a phenomenon […]

5 Daily Habits of Millionaires

May 7, 2019 By Stephan Spencer Leave a Comment

It’s easy to put barriers up and erroneously accept that you will never be rich or successful because of some random factor in your life, like where you grew up, your genetics, or the school you went to. The truth is many people just like you, even people with bigger odds stacked against them, have […]

5 Steps for Becoming an Authority With Consumers and on Google

May 2, 2019 By Stephan Spencer Leave a Comment

This article was originally published on AdWeek. If you’ve been around the block a few times like I have, you probably remember the old days when SEO was all about keyword density and doorway pages. At that time, search engine technology was so basic that the algorithms sometimes had trouble telling the difference between a […]

What Makes You Remarkable?

April 29, 2019 By Stephan Spencer Leave a Comment

Imagine that every Thursday morning you take your suits to the dry cleaners. The main benefit of the dry cleaner you use is that it is on the way to work. The dry cleaner is good. For the time that you’ve been using them, they’ve never lost, damaged, or ruined an item. Their price is […]

Guestographics: How to 10x Your Infographic With Collaboration

April 21, 2019 By Stephan Spencer 1 Comment

Way back in 2016 (it seems so long ago!), Brian Dean, noted authority on SEO and founder of Backlinko, coined the term “guestographics” to describe a link building strategy he described as part guest post, part infographic. In this post on Backlinko.com, Brian outlined the guestographics method for gaining backlinks. The strategy is relatively straightforward: […]

How to Build Social Proof Online and Boost Your Authority

5 Daily Habits of Millionaires

5 Steps for Becoming an Authority With Consumers and on Google

What Makes You Remarkable?

Guestographics: How to 10x Your Infographic With Collaboration

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