SEO and Marketing Blog | Stephan Spencer

Hacker wants to teach me a lesson??

February 1, 2008 By Stephan Spencer 5 Comments

I’ve been battling a hacker on this blog for the past two weeks. Perhaps you noticed the pharma spam redirects that just wouldn’t go away, despite reinstalling WordPress, moving servers, switching to a default theme, removing all plugins, locking down the admin with HTTP authentication, changing ownership and permissions on all files, etc. etc. Just […]

Company names don’t always translate well to domain names

February 1, 2008 By Stephan Spencer 8 Comments

Be careful when converting your company name / brand name into an (available) domain name; it can have embarrassing repercussions. I was reminded of this fact recently when seeing an email in my inbox that was sent to multiple recipients, including myself. One of the recipients was someone at arsecommerce.com. This domain name may appear […]

Interview with Google’s Matt Cutts at Pubcon

January 31, 2008 By Stephan Spencer 34 Comments

I had the pleasure of sitting down with Matt Cutts, head of Google’s webspam team, for over a half hour last week at Pubcon. Stephan Spencer: I am with Matt Cutts here. I am Stephan Spencer, Founder and President of Netconcepts. Matt is Google engineer extraordinaire, head of the Webspam team at Google. Matt Cutts: […]

Vote for Your Favorite SEO Article!

January 25, 2008 By Stephan Spencer Leave a Comment

I am very honored and humbled to see that two of my articles were nominated for a SEMMY (The Year’s Best Posts in Search Engine Marketing). In the category of SEO category for the 2008 SEMMY Awards, my article on Search Engine Land was nominated, “Sculpting Your PageRank for Maximum SEO Impact.” Also, in the […]

Deconstructing Google snippets

January 18, 2008 By Stephan Spencer 3 Comments

Most SEOs think the path to better snippets is writing a compelling, keyword-rich meta description tag. But that’s only part of it. Meta descriptions aren’t going to help your rankings, but it’s worthwhile spending time on them because they can — and often do — make their way into the snippet. But did you know […]

Hacker wants to teach me a lesson??

Company names don’t always translate well to domain names

Interview with Google’s Matt Cutts at Pubcon

Vote for Your Favorite SEO Article!

Deconstructing Google snippets

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