Do you have testimonials on your website? If you’re answer is “No,” you better get some—right now! Even if you do have testimonials, it may not be enough. Text-only testimonials are fine. They provide a basic level of social proof that will better help your customers make decisions. However, if you want to add another […]

There’s no doubt that podcasting is incredibly popular. However, as a format, podcasts have one major disadvantage when compared to blogs or video: it’s incredibly hard to make them go viral. Think about it. When was the last time you saw something from a podcast on the news or in your social media feed? Maybe […]

Case studies are a powerful form of social proof for your business. It’s an opportunity to demonstrate how your product or service works in detail through a real-world example. Unlike testimonials, which provide a quick endorsement, case studies allow you to dive deep into your relationship with your client and really educate readers on the […]