It’s not unusual for prospects to be under the mistaken impression that natural search (SEO) is free. It takes ongoing investment, that investment comes at a cost, and that cost has to be budgeted for. But while these prospects are trying to hire our firm they are also sending us a very mixed message: “We […]

I’ve always taught in SEO training sessions that Google queries are case-insensitive. Indeed, Google states this in their online documentation in no uncertain terms: Google searches are NOT case sensitive. All letters, regardless of how you type them, will be understood as lower case. For example, searches for george washington, George Washington, and gEoRgE wAsHiNgToN […]