SEO and Marketing Blog | Stephan Spencer

Anatomy of an SEO Crisis

June 2, 2008 By Stephan Spencer Leave a Comment

One of my duties at ACCM 2008 in Orlando was to host a table at “Lunch with the Experts”. The table’s stated topic was one Netconcepts specializes in — SEO for large-scale ecommerce sites. Most of the table’s discussion revolved around two representatives from a company in a true SEO crisis. Their product pages were […]

ACCM 2008: Improving Conversion from SEM Traffic

June 1, 2008 By Stephan Spencer Leave a Comment

Another great search marketing session at ACCM 2008 was “Conversion is your secret weapon,” given by Wine Enthusiast’s VP of marketing Glenn Edelman and The Rimm-Kaufman Group’s Larry Becker. The first part of the session concentrated on in-depth ways of determining advertising ROI and effectiveness. The general advice that Web marketers get on this subject […]

ACCM 2008: Getting More out of PPC

May 29, 2008 By Stephan Spencer Leave a Comment

The second search marketing intensive session at ACCM 2008 was all about how to maximize your PPC search engine marketing efforts. The speakers were Ryan Gibson of the Rimm-Kaufman Group and Glenn Edelman, VP of marketing at The Wine Enthusiast. Much of the initial advice covered the basics of keyword research and calculating ROI, but […]

ACCM 2008: Reputation Management in the SERPs

May 28, 2008 By Stephan Spencer Leave a Comment

If you haven’t had to deal with an online reputation management issue in the SERPs (search engine results pages) yourself, you probably know someone who has. Reputation management sounds like a vague marketing term, but it’s a burgeoning new area of SEO that encompasses monitoring what people are saying about you on the Web, combating […]

Live Blogging ACCM: Increasing Web Sales on a Shoe String Budget

May 21, 2008 By Stephan Spencer Leave a Comment

I’m here at ACCM in the session “Increasing Web Sales on a Shoe String Budget”. Here’s the session description: As the cost of doing business online continues to increase, small businesses must be strategic and creative in how they expend limited funds and resources. This session will discuss ways to maximize your conversion and average […]

Anatomy of an SEO Crisis

ACCM 2008: Improving Conversion from SEM Traffic

ACCM 2008: Getting More out of PPC

ACCM 2008: Reputation Management in the SERPs

Live Blogging ACCM: Increasing Web Sales on a Shoe String Budget

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