The Danger of Overusing Social Media Guerrilla Tactics

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I’d like to add some additional context to my last post on Social Media Power User “Hacks”. In that post I provided some power user tips for social media marketing and optimization. These power user tips are meant to augment or supplement the necessary prerequisites of creating great content, being a valuable member of the […]

Social Media “Hacks” (at SES Toronto)

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Here in Toronto, I just finished my presentation on the Social Media Success panel. I shared some “hacks” for some social sites and services — and when I say “hacks” — I mean in the good sense of the word, not the evil sense. In other words, the way that the book publisher O’Reilly uses […]

Good SEO Client Communications

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Following up the previous post about SEO reporting to clients, another major part of over-delivering to clients is how you communicate with them. Every time you send something to a client, you need to be crystal clear on the following two points… First, you need to tell them what you are sending them and why. […]

Filed Under: SEO

Under Promise, Over Deliver

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Probably one of the best pieces of advice I can give for anyone selling in any field, especially SEO, is to always under promise and then over deliver. A very quick way to impress a client, ensure client retention, and promote referrals from them is to promise them a mule and give them a stallion. […]

Filed Under: SEO

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