It’s hard enough presenting in front of an audience of a dozens or hundreds of your peers, let alone to be paying attention to what’s happening on Twitter at the same time. But that’s exactly what a good presenter or good moderator needs to do these days. Particularly if you’re presenting to a tech-savvy audience. […]

A friend’s website’s Google rankings have tanked after their redesign. And I think I know why. Have a look at the status codes their web server returns when you request a garbage URL (a page that couldn’t possibly exist)… #lwp-request -S www.randomcompany.com/dafsadf GET https://www.randomcompany.com/dafsadf –> 301 Moved Permanently GET https://www.randomcompany.com/search?q=dafsadf%20 –> 200 OK A 301 […]

A new Forrester Research report came out this month, titled Retail Interactive Marketing Spend Grows Steadily. According to the report, retailers are increasing online advertising investments at a rate of 25% per year and working to get the most out of the tools in their toolkit to increase ROI in tough economic times. This includes […]

Use of the proper kind of redirects is a matter of SEO “best practice”. Every site needs to have redirects (e.g. for example, from your non-www version of your site to your www version or vice versa). And if you don’t, you’re leaving money on the table. In addition, sites evolve over time and URLs […]