On Tuesday I gave two presentations at the Shop.org Annual Summit. First was “Natural Search Tactics for the Retailer” with fellow panelists Ken Jurina from Epiar, Jenny Schlueter from Dell, and Ian McAnerin from McAnerin International. It was a very tactical session – focused on tools, tips and techniques. Ken covered keyword research, Jenny covered […]

I was interviewed by Susan Bratton for the DishyMix podcast several weeks ago while I was in San Jose for SES. That interview is now live. It was a lot of fun. Listen to it here. There’s also a transcript available. We talked about SEO (particularly for blogs and bloggers) and a range of social […]

Affiliate networks like CJ use 302 redirects, even though they know that blocks the flow of PageRank to the merchant. And that’s not going to change anytime soon — if ever — because the networks’ loyalty is to the affiliates, not to the merchants. If merchants profited from affiliate links in terms of rankings improvements, […]

Most affiliate programs do not benefit search engine rankings because the link from the affiliate to the merchant doesn’t count as a “vote.” Thus, the merchant will not see a benefit in their Google PageRank and consequently in their search engine rankings. For example, any merchant using LinkShare or Commission Junction will not see such […]