This article was originally published on Huff Post. Byron Katie just wants you to be happy. She doesn’t know you, but she believes she can help you find your happiness, and countless of her fans and followers would agree. She also thinks that helping you find happiness goes a long way in solving the myriad […]

This article was originally published on Multi-Channel Merchant. Every day a new search engine optimization myth is born; unfortunately, not every day does an old myth die off. The net result is a growing population of myths. These are nearly impossible to squash because snake-oil salesmen keep perpetuating them — bringing them back from the […]

This article was originally published on Multi-Channel Merchant. One aspect of search marketing that doesn’t get enough attention — and indeed is misunderstood by the search engine optimization practitioner — is the interaction between organic search and paid search. When teaching SEO workshops, I for years touted the synergistic effect of being at the top […]

This article was originally published on Multi-Channel Merchant. When optimizing URLs for high rankings, many websites pay little attention to optimizing the URL for maximum clickthrough. Yet the URL undeniably affects searcher clickthrough rates in the search engine results pages. MarketingSherpa demonstrates this in its eyetracking study published in its Search Marketing Benchmark Guide in […]

This article was originally published on Multi-Channel Merchant. Search engine optimization is more science than art. As with any scientific discipline, SEO needs to be done with rigor. The results need to be reproducible. Just don’t change too many variables at once; if you do, you won’t be able to tell which changes were responsible […]