This article was originally published on Marketing Profs. If you’re not “living and breathing” search engine optimization, it can be easy to latch onto old SEO trends and metrics and focus obsessively on them, especially those few hot-button issues that get the most attention from the press or from your CEO. It takes time and […]

This article was originally published on Huff Post. Meet Elizabeth, a twelve-year-old who walked over 10 kilometers to school and back every day. Despite her class being crowded — sometimes with 75 children for each teacher — and her teachers often being from outside the community, regularly overwhelmed and sometimes missing their teaching obligations — […]

This article was originally published on Huff Post. Vacation means palm trees, tropical weather, and filling recycle bottles with compostable trash to build a children’s school? That doesn’t sound like the classic vaca by the beach we’re used to, but for an increasing amount of people, volunteering has become a way to see the world […]

This article was originally published on Martech. Richard Dawkins originally defined the word meme as “a package of culture.” In more recent history, Dr. Susan Blackmore, psychology scholar and TED lecturer on “memetics,” defines memes as “a copy-me instruction backed up by threats and/or promises.” An example of such a “threat” might be the last […]