This article was originally published on O’Reilly Every company I consult with has a version of the same problem. The marketers want a flashy new feature, but either they don’t know how to communicate it to the developers, or they don’t understand the terrible effects it could have on the site functionality or usability. Or, […]

This article was originally published on Marketing Profs. Between two similar videos, what makes one buzz to the top of the YouTube charts… and one languish in obscurity? I gathered some experts in video marketing to discuss key ingredients of videos that make it big: social media marketing expert Brent Csutoras of Kairay Media; YouTube […]