How Live Streaming Videos Can Boost Your SEO

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This article was originally published on AdWeek. When I mention live streaming to my clients, they often react dismissively. Usually they know someone who started steaming on Periscope or Twitch and then gradually lost interest. That’s what happens when you jump on the latest trend without considering your ROI. Now, I would never suggest using […]

7 Proven Ways to Differentiate Your Brand Online

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Source: Quora What sets you apart from your competitors? When someone googles your product, are they going to find a bland website that looks like everyone else’s—or, will you dazzle them with your difference? In our Internet age, your website is the first place many customers are likely to encounter your brand. If you come […]

Knowing How Much Value to Give Away

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Source: “free stuff” (CC BY 2.0) by frankh As a consultant, I make a living by providing valuable knowledge to my clients, usually through business advice or coaching. People come to me from a variety of sources: my website, my podcasts, referrals from other clients, after seeing me speak at a conference…the list goes on. Some of these […]
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