SEO and Marketing Blog | Stephan Spencer

Getting out of Chicago

December 19, 2005 By Stephan Spencer Leave a Comment

Well all us SEOs who stuck around til the end of the Search Engine Strategies conference yesterday had fun trying to fly out of O’Hare. A lot of flights were cancelled because of the weather. My flight out of O’Hare was 3 hours late and I missed my connection. Dangit. Now I’m stuck at SFO […]

RSS and SEO: Implications for Search Marketers

December 19, 2005 By Stephan Spencer 12 Comments

Hello from Search Engine Strategies in NYC. Yesterday I spoke at the Webfeeds, Blogs, and Search session. My talk was focused on on implementing RSS feeds as part of your search engine marketing strategy. I’ve made my Powerpoint deck available online at www.netconcepts.com/learn/rss.ppt. A lot of people mistakenly lump blogs and RSS together, but RSS […]

Tagging, tag clouds, and auto-tagging

December 19, 2005 By Stephan Spencer 2 Comments

Tag clouds, a Web 2.0 sort of user interface for navigating tagged content a.k.a. folksonomies, gives certain hyperlinked keywords a larger font size treatment than others. These links lead to various category pages, tag pages, or search results pages. One of my favorite implementations of a tag cloud on a blog is on O’Reilly Radar […]

Less is more? Not when it comes to content and Google rankings

December 11, 2005 By Stephan Spencer 1 Comment

Jason Friedman on Signal vs Noise blog issued a challenge: Cut the size of your site in half in 2006. Ugh. Before you run off slashing and burning your web content, consider this: your positions in the search engines depend in large part on your content. Commenter Peter Cooper makes an excellent point that Google […]

What makes people click?!

December 10, 2005 By Stephan Spencer Leave a Comment

So, once you’ve got SEO (search engine optimization) mastered, then what? Sit back and watch the cash come in? No, of course not, because SEO is only half the story. The other half is conversion — getting people to click and finally to convert into paying customers. How do we become more expert at increasing […]

Getting out of Chicago

RSS and SEO: Implications for Search Marketers

Tagging, tag clouds, and auto-tagging

Less is more? Not when it comes to content and Google rankings

What makes people click?!

QUICK LINKS

STAY CONNECTED

Learn how to hire an insanely great SEO in 7 simple steps.

Quick Search

QUICK LINKS

STAY CONNECTED