This article was originally published on AdWeek. If you have even a passing interest in marketing, you have probably heard the phrase “content is king.” If you’re a marketer, those three words have probably been drummed into your brain so hard that they haunt your dreams! Like most clichés, the reason this phrase has become […]

This article was originally published by the Content Marketing Institute. More people are making their voices heard when they need to search for something. They’re ditching their keyboards for the convenience of “OK, Google.” For brands, this raises an important question: How do you become the default answer for a voice search query? You know […]