How to make a website with personality

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I’ve just been to Woot! How refreshing to find a company’s website that has a unique, memorable personality to it. It’s been months since I’ve bumped into a site like that. Last time was last year when I discovered Mailinator (and man, was that funny!). Here are a few highlights from Woot’s FAQ page: We […]

My podcasting article on MarketingProfs

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At long long last, my article on podcasting has been published on MarketingProfs.com! The article looks at the potential for podcasting as a marketing channel. I’ve included an explanation of the technology, plus some potential applications, along with some interesting quotes from podcasting pioneer Doug Kaye and branding guru/author/blogger Laura Ries. In conjunction with the […]

Internet word-of-mouth marketing

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This week I spoke at the Strategic Branding conference in Auckland about word-of-mouth marketing over the Internet, and how blogs, forums, RSS, wikis, and search engines play a role in the process. I shared tips on how to harness “word of mouse”, discussed success stories and flops, and in general described how to enhance existing […]
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