Link baiting your way to success

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You’ve probably heard me say this before, that links are the currency of the Web, at least as far as search engines are concerned. Therefore, no links = no rankings, and lousy links = lousy rankings. I am speaking at a MarketingProfs virtual seminar on Feb. 16 on “Inside Secrets to Building Links for Online […]

BMW spams Google and gets slapped for it

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Google has raised its mighty hand against automotive giant BMW AG by banning the bmw.de site from Google’s index. You can verify that this is indeed the case by conducting a site:bmw.de query. BMW was employing doorway pages and sneaky redirects, two no-nos mentioned in Google’s Webmaster Guidelines. To add insult to injury, Google engineer […]
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