SEO and Marketing Blog | Stephan Spencer

Branding online: search engines, blogs, podcasts, wikis and more

March 28, 2006 By Stephan Spencer 1 Comment

I spoke at the Strategic Branding conference in Auckland yesterday. My session was on new ways to brand in the online channel. Of course branding campaigns appear in many forms online besides the ubiquitous banner ad. It was my job to provide the audience of brand marketers a crash course in blogs, RSS feeds, paid […]

Open Source – what’s the point?

March 24, 2006 By Stephan Spencer 1 Comment

If you think that Open Source is about it being “free” in the sense of not paying for it, you’re missing the point. It’s about being “free” in the sense of freedom of speech and freedom to create and re-mix intellectual property, unfettered. Information wants to be free, after all. But it’s more than that. […]

My favorite Firefox extensions

March 24, 2006 By Stephan Spencer Leave a Comment

These are my favorite browser extensions for Firefox (also referred to as plugins by some) that make my life easier (and will make yours too!): Tab Mix Plus – I keep so many tabs open at once that if my browser crashes, I would end up spending a lot of time trying to remember everything […]