If you’ve got a multi-author blog and those bloggers have their own independent websites, they’ll probably want and appreciate getting links from you. Include links to all your author’s websites in your sidebar rather than at the bottom of your page, because footer links don’t get as much weight by the search engines. Or better […]

Using bold, strong, or emphasis tags within the body copy of your blog posts will help identify to search engines like Yahoo! which words/phrases should be given more weight. This is a useful technique for blog optimization. Notice that I made the phrase “blog optimization” bold in the previous sentence. That’s an example of this […]

Heading tags (H1 through to H6) are given more weight by search engines than regular body copy. So they should be used wisely to reinforce the page’s overall keyword theme. The posting date should never be within an H1 tag, because you’re NOT trying to rank well in the engines for a date. Instead, wrap […]

A “sticky” post is one that always appears at the top regardless of the date/time posted. The “sticky” feature is available in some blog systems by default (e.g. Blogger.com) and in others through the use of a plugin (e.g. the Adhesive plugin for WordPress). Why would you ever want to make a post sticky? Because […]

This one’s so basic yet so critical to SEO success: make sure that within your blog template you link to the blog post’s permalink URL from the title of the post. That will provide you with much better (contextual) anchor text than the word “Permalink” will. What’s wrong with the word “permalink”? Nothing, if that’s […]