SEO and Marketing Blog | Stephan Spencer

Straight from the Yoda’s Mouth

May 18, 2006 By Stephan Spencer 2 Comments

To commemorate the latest (and last?) installment of the Star Wars saga, we’ve had a little fun with our Netconcepts.com home page. (Don’t worry, Mr. Lucas, it’s only temporary! We’ll take it down tomorrow.) Who ISN’T a Yoda fan? Certainly everyone at Netconcepts is! Have a look at what my clever staff (who obviously have […]

Corporate blogs: businesses move into the blogosphere

May 18, 2006 By Stephan Spencer 1 Comment

Nice article in today’s New Zealand Herald about businesses blogging. I’m quoted extensively in it (yay!). Here’s a summary of what I had to say: Good corporate blogs can develop a loyal readership, which means a company can build relationships with its current and potential customers and get them to interact more closely and more […]

RSS: Hot or Not for Marketers?

May 18, 2006 By Stephan Spencer Leave a Comment

DM News covered a controversial new JupiterResearch report on RSS. The blogosphere was quick to respond. Some of the marketer-bloggers that I hold in high regard â€” Seth Godin, Bill Flitter, Rok Hrastnik, and Rick Turoczy â€” weighed in with their thoughts. Some even trashed DM News, like in this thread at Threadwatch.org â€” unfairly […]

What Google’s acquisition of Urchin means for marketers

May 18, 2006 By Stephan Spencer 1 Comment

The Washington Post and others covered Google’s recent acquisition of web analytics software company Urchin, but I really haven’t seen much from the media (or from the bloggers, for that matter â€” with the exception of Traffick, which makes some excellent points, particularly point #4) on what this means for marketers (and certainly for Urchin […]

Podcasting and SEO: How to SEO your podcasts

May 18, 2006 By Stephan Spencer 13 Comments

There has been plenty of discussion in the blogosphere about blogs and search engine optimization (SEO). Google in particular seems to love blogs. Blogs are rich in content, heavily linked, with links that tend to be contextual, and without much in the way of code bloat or gratuitous flash animation. In short, blogs are search […]

Straight from the Yoda’s Mouth

Corporate blogs: businesses move into the blogosphere

RSS: Hot or Not for Marketers?

What Google’s acquisition of Urchin means for marketers

Podcasting and SEO: How to SEO your podcasts

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