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Maxcy says
Yea 301 is still the best in the fight against duplicates.
Andrew Shotland says
Stephan have you seen an example of a URL using the canonical tag that has been removed from the index in the same way that a 301’d URL would be?
Will Critchlow says
Hey Stephan,
I have noticed the same thing even on very trusted sites / places where the canonical tag should be trusted – I see the top search result for podcasting:
http://www.google.co.uk/search?q=podcasting
being the wikipedia page which is not the canonical version according to the canonical tag (the ‘podcast’ page is).
I discovered this while researching my SMX London “give it up” presentation – it’s very interesting to see them talking as though it is implemented when it very clearly appears not to be.
chris boggs says
One of the problems with using SEO commands in Google (such as site: and inurl:) together is that you don’t often get a real representation of what is showing up in the SERPs, Stephan. In this case, a search for “electrical arc protective clothing” http://www.google.com/search?q=electrical+arc+protective+clothing&hl=en&rlz=1T4GGLL_en&start=10&sa=N shows that the top northernsafety.com page is the canonical-defined version. what Google shows with these hacks is useful information regarding what they still have in their indexes, but an actual search without SEO commands seems to deliver the right url, no?
Will Critchlow says
@Chris – my wikipedia example shows it happening ‘in the wild’ as it were…
Erik Dafforn says
@Will,
I appreciate your example. From what I can see, the cached version of /wiki/Podcasting (http://72.14.205.104/search?q=cache%3Ahttp%3A%2F%2Fen.wikipedia.org%2Fwiki%2FPodcasting&strip=1) from May 15 does not have the canonical element inside it; but notice that while my URL asks for the cache of /wiki/Podcasting, the Google box at the top of the page says it’s giving the cache of /wiki/Podcast.
But if you click through to the cached version of /wiki/Podcasting from the SERP you gave, the cache *does* show the canonical element.
That, and Wiki’s own weird internal redirection (e.g., when you’re on /wiki/Podcasting it says you’ve been “redirected from Podcasting” — meaning you’re seeing /wiki/Podcast content on the /wiki/Podcasting URL) makes me think there are more variables at play here than just the canonical element’s failure, although I’m not sure exactly what those variables are.
Peter Young says
Its interesting to see others perceptions via the post here, certainly we are running some tests on a live site at present, and I will be happy to share any learnings that come about as a result.
As regards the canonical ‘tag’, where it differs is that it isnt the 301 redirect – which by its nature is a redirect and thus means users have to adhere. That isnt always realistic in commercial spheres – particularly with large organisations (no matter how hard you try), and the use of a page level element which does not impact on user experience gives us a potentially useful tool to use (obviously if it works as Matt Cutts mentioned).
Given the fact it has been agreed to by the big 3, one can’t help but think its only a matter of time before things correctly apply themself – surely !!!
Stephan Spencer says
@Erik,
There’s a simple explanation as to why you can’t see a canonical tag in the cache URL that you supplied. Your URL includes &strip=1 for the Text Only version of the cache. To make the page text-only, Google strips all <link> tags from the HTML as well as <img> tags.
So Will’s example of nonfunctioning canonical tags inside Wikipedia still stands as valid.
Stroseo says
As always, Stephan’s post is right on.
I made a comment over on SEOmoz’s post (tinyurl. com/l67rdf) which contained the top 5 SEO requests to dev teams.
Every SEO keeps praising the canonical tag. It works, but not as well as it could.
We have 37+ market based subdomains. Each market creates their own unique content but we also produce some “national” content that is available for them to use if they choose.
We use the canonical tag on national content to specify a market that should be seen as the content originator. This is an amazing resolution to a potential duplicate content issue right? Well not exactly, since Google only uses the tag as a suggestion, it tends to be hit or miss. After much tracking and evaluation, Google still seems to rely more heavily on internal linking.
Fortunately, 99% of our URLs are canonicalized already and we don’t have to worry about tracking tags, or other DUST issues. I would imagine that the canonical tag works better for these situations.
So it’s cool, but not that cool.